StudioNQB

The problem

Blackwood Group came to us with a website that wasn't keeping up with their reputation. Their digital presence felt stuck in the past - clunky, slow, and making it harder than necessary for clients to find the right consultants or access their valuable insights. For a firm built on connecting the right talent with the right opportunities, their own digital talent showcase needed work.

The solution

We gave Blackwood's online presence the polish it deserved, without messing with their established identity. We simplified everything, from navigation to the CMS, while making consultant expertise and thought leadership the stars of the show. The new site lets visitors quickly find consultants by name or speciality and discover relevant insights without digging through layers of pages. Plus, it now loads faster, ranks better, and works for everyone, just like a good consultant should.

Client

Visit website

Requirements

User Experience

User Interface Design

Art Direction

Brand Strategy

Visit website

Requirements

User Experience

User Interface Design

Art Direction

Brand Strategy

Strategic insight

Turns out, Blackwood's greatest asset was hiding in plain sight. Their consultants' collective brainpower wasn't getting the spotlight it deserved. In a business where who you're working with matters as much as what they do, this was a missed opportunity we couldn't ignore

The core concept - Expertise made accessible

We rebuilt their digital home around one simple idea: making smart people's smart thinking easy to find. The design balances their well-earned gravitas with straightforward usability, because impressive credentials shouldn't require impressive patience to discover them. The site now connects clients with consultants and insights without fuss or friction, which is exactly what Blackwood does best in the human capital world anyway.