We brought the excitement of Apprentice Nation's live events into their digital world. By creating a consistent look and feel across their website and social channels, we built an online experience that actually feels like them: vibrant, inspiring, and clear about what they offer. The new site makes it easy for young people to connect their interests to skills that matter, while dangling the pretty sweet carrot of access to the music and artists they love.
Our research showed us today's youth aren't short on DIY spirit. They're already teaching themselves through YouTube tutorials and building side hustles into careers. What they're missing is someone to validate that self-taught journey and help translate it into something employers recognise. They need guides who've walked the path before them.
We reimagined Apprentice Nation as the ultimate backstage pass, giving young people insider access to both the music scene they love and the careers they want. This isn't your grandparents' skills programme with some music tacked on. It's an exclusive opportunity that celebrates their entrepreneurial hustle while offering the credibility boost they need. The digital experience now matches the energy of their events: less corporate training portal, more "how can I own my future?" excitement.
We turned Apprentice Nation's sign-up process into something that actually makes sense. Four simple steps that get young people from curious to confirmed without getting stuck.
We helped Apprentice Nation cut through the social noise with eye-catching ads that actually connect. Bold colors, big names, and zero fluff—just clear info about what you'll get and why you should care.
